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Reimagining youth golf
for the next generation.
A partnership conversation about the one part of the youth-golf pathway Callaway has not built yet, and is uniquely positioned to power.
Callaway funds both ends of the youth-golf funnel.
No equipment brand in America is more invested in junior golf. The proof is already in your portfolio.
Pro Kids / First Tee & the Callaway Foundation
- $2M to build the Ely Callaway Golf & Learning Center (Oceanside).
- National trustee of the First Tee Foundation.
- Carlsbad-based community giving since 1995. Youth golf is your backyard.
FCG Callaway World Championship
- Title sponsor of the 17th annual World Championship.
- 850+ players from 40+ countries.
- Odyssey putters & Chrome Tour gifts already in young players' hands.
Sources: Future Champions Golf / Callaway 2026 sponsorship release; Pro Kids, First Tee San Diego; Callaway Golf Foundation. Figures cited from public Callaway / FCG materials.
The journey
A kid's junior golf career is not lived at one championship in July. It is lived across hundreds of competitive rounds in between, and that connective tissue does not exist at Callaway scale yet.
Learn the game
Pro Kids, First Tee, community programs
A year-round competitive tour, ranking & recruiting pathway
Where juniors actually build a career, and where no one owns the standard yet
Win on the world stage
FCG Callaway World Championship
USJGT is the journey.
Two questions drive every decision.
What is best for the kids?
What is best for the game?
Get those two things right, consistently and relentlessly, and the market rewards it.
JP, USJGT founding vision
Serious golf meets serious character.
Full USGA rules at every event, zero compromise on competitive integrity. And a culture that never forgets these are kids.
"Scores matter for an hour; memories and friendships last a lifetime."
"Everyone forgets a bad round; no one forgets how a player carried themselves."
The five values, framed as competitive advantages
- Integrity, call your own penalties when no one is watching.
- Resilience, recover from bad breaks without excuses.
- Perseverance, 18 holes is a long road; keep grinding.
- Sportsmanship, honor the game and your competitors.
- Humility, the game will always humble you.
"Over the long arc, attitude outperforms ability. Every time."
The same character DNA Callaway already backs through First Tee, now carried across a full competitive season.
Every event works to build pride and integrity.
On the first tee
Players announced by name, every round. First-timers welcomed like they joined a team.
Treated like a pro
Press-conference winner interviews. Music on the range. Swag kids actually want.
More to play for
Closest to the pin, long drive, and category winners across every flight and age group.
Attitude & Integrity Awards
"A player who calls a penalty on himself that nobody else saw will be publicly praised."
Not a participation trophy, the highest honors we give. And the most on-brand naming opportunity in the deck.
Scale on day one. A network no junior tour can replicate.
Built on the largest tour in the market
USJGT launched on top of the Hurricane Junior Golf Tour: proven infrastructure, a trusted player base, and national reach from the start. Scale was solved on day one.
"This is not just capital. It is access, credibility, and relationships no other junior tour can open."
The Bolt Ventures / David Blitzer network
Premium venues
Marquee franchises for co-branded events
Co-branding junior golf with pro franchises is inventory that has never existed before, and a Callaway logo sits naturally inside every one of those moments.
Opportunities exist everywhere for Callaway.
Callaway is an OEM. USJGT is the rare junior tour where product, data, and performance are built into the event itself, so every touchpoint is a natural Callaway integration, not a banner bolted on.
Performance tech
Launch monitors, shot tracking, Best Putting competitions. Data on every round, naturally Callaway / Odyssey-branded.
Product in hand
You already gift Odyssey putters & Chrome Tour balls at Worlds. USJGT extends that across a full season at national scale.
Fitting & demo
On-site fitting and demo moments at premiere events, reaching families exactly at the buying age.
Award naming
Put the Callaway name on the Attitude & Integrity Awards, the most values-aligned sponsorship in youth sport.
This is the connective slide: USJGT links the First Tee on-ramp to the World Championship pinnacle, through Callaway product.
Premiere Events you earn, not buy.
2027 is about value, not volume. We hold the calendar near 400, replace weaker stops with premium venues, and give players a reason to play more: marquee Premiere Events with star power and production that you unlock by competing.
Become a member
Join the tour. Membership is the front door to everything that follows.
Play the Open Events
Compete in a set number of qualifying Open Events through the season.
Earn the invite
That record unlocks a Premiere Event invitation. Earned on merit, never bought.
Premiere experience
Elite venues, star power, full production. The moment players chase all year.
The metric that matters is events per player. Better events, earned access, and a reason to keep coming back grow participation without growing the calendar.
From event to broadcast.
A logo at an event reaches the people there. In a creator's video it reaches millions. USJGT is building the pipe that carries the brand from the first tee to the feed.
GolfSource Network
USJGT is a lead investor in the network that rolls up Bryson, Grant, the Bryan Brothers and a roster of golf's biggest content names. A direct path onto their channels and audiences.
College Recruiting Channel
A live-stream pipeline of college-prep events built for college coaches, US and international. A dedicated channel that doubles as continuous brand exposure.
Premiere broadcast
Premiere Events produced for distribution, star power on camera, Callaway in frame from the first tee to the trophy.
For a sponsor this is the whole game: not just being seen at an event, but being in the content everyone who follows the sport already watches. Callaway in the story, not only on the banner.
Expanding Callaway's reach, year after year.
- USGA rigor + certified Tournament Directors
- Attitude & Integrity Awards
- Branded competitions
- Transparent, democratic ranking system
- Performance-tech rollout
- Concentrate the calendar: weaker events replaced with premium venues
- Premiere Invitationals (earned, not bought)
- Co-branded pro-franchise events
- Content engines + live streaming
- College-recruiting bridge
- 501(c)(3) scholarship engine at scale
- True national footprint, one standard
- International barnstorming tours
- Golf Teen Tours & TGL-style series
- The definitive youth golf platform
Phasing is USJGT's proposed structure (JP to validate). Items marked in development, Academy Cup, TGL-style series, Teen Tours, kept as direction, not commitments.
Results become recruiting currency.
One engine, verified data, powers two of USJGT's biggest ideas.
- A democratic ranking system. Transparent and verifiable, every player sees exactly how to improve. No politics, no "who you know."
- A college-recruiting bridge. Credible, consistent results coaches can trust, surfacing talent that flies under the radar.
- The international opportunity. A trusted pathway connecting global talent to U.S. college golf.
Association with the future of the game's talent
The players USJGT discovers and ranks today are the college and tour players of tomorrow. A brand woven into the verified system that finds them earns loyalty at the exact moment a golfer chooses what they put in the bag, and keeps it for a career.
Wealth should never decide a kid's access to the game.
A 501(c)(3) scholarship and financing engine removes cost as a barrier, so a kid's path onto the tour, and into college golf, is decided by talent and character, not family income.
A more democratic game is a bigger, healthier, more sustainable game.
Why Callaway wins.
Audience
Engaged golf families with high purchase intent, plus a widening, more diverse pipeline. About 9,400 junior golfers and their families a year, across roughly 400 events.
Association
Character, integrity, kids' development. Brand safe and fully aligned with Callaway's First Tee initiatives.
Content
Premiere content engines, live streams, ambassador moments. A season's worth of storylines from each event.
Activation
Co-branded events, on-site fitting, award naming, tech features, scholarship impact.
Figures provided by USJGT leadership (HJGT + TJGT), 2026.
How a Callaway x USJGT partnership could be built.
A menu to design together, entering through marketing budget, Foundation budget, or both.
Founding equipment partner
Tour-level / title association as USJGT's official equipment partner.
Premiere Event presenting rights
Your name on the flagship invitationals and co-branded franchise events.
Attitude & Integrity Award naming
Put the Callaway name on the tour's highest honors. Character, literally branded.
Equipment & performance-tech integration
Odyssey / Chrome Tour in hand, launch-monitor data, on-site fitting.
World Championship tie-in
Connect the USJGT season to the FCG Callaway World Championship you already own. One continuous Callaway pathway.
501(c)(3) scholarship fund
A CSR entry point continuous with Pro Kids & First Tee.
One brand. One continuous pathway.
Pro Kids, First Tee
USJGT, the year-round competitive tour, rankings & recruiting pathway
FCG Callaway World Championship
From their first lesson to their first win, on Callaway product the whole way.
Elite events. USGA rules.
Zero compromise.
"A culture that celebrates the score and the character behind it. A national platform built for the future of the game, and the young people who will carry it forward."
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Competition, Character, Community
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Let's build the pathway together.
The simplest next step: choose one flagship event or one season to build as a Callaway x USJGT pilot, and prove the connective piece on the ground.
Prepared by Taco Truck Creative for USJGT / Bolt Ventures. Internal draft, verify all figures, franchise / venue naming approvals, and 501(c)(3) status before external use.
